Selling for researchers – 8 October

In January 2012 (amidst deep snow) Marcel Dissel ran a brilliant one-day course full of advice on how to sell research to industrialists.  The 20 review respondents included 19 people who said they’d recommend it to others and that it should be re-run, while other comments included:MD2

  • “It was a good opportunity to sit down and think about what businesses expect when you enter into a research project  together”
  • “It taught sales skills in a way that was relevant to the work of an academic.”
  • “Most useful aspect: to see how you pitch an idea at an unknown audience. Lecturer was good and engaging.”
  • “The theory/practice mix was good.”
  • “I found it interesting and engaging, Marcel was a great speaker”

MD1So, we’re re-running the course on 8 October, similar format but updated to reflect the comments from the first one.  It’s open to any researchers in the University, but targeted specifically at people working in technology-related fields.  Because the course is very interactive, with specific coaching on real propositions from participants the number of places will be limited.

If you’re interested and would like more information or would like to be considered for a place, just contact Charles Boulton at


Author: innovationcoaching

I consult and coach in innovation and its management, based in the UK but working nearly anywhere. This blog is just a few musings, observations and evolving thinking. I look forward to your comments

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