Selling for Researchers – 31 October, Moller Centre

In response to the uniformly positive reaction to past events we have invited Marcel Dissell back for a third time to deliver his wonderful course, “Selling for Researchers”

This day-long course is limited to 40 participants and describes principles, frameworks and approaches for researchers who are looking for industrial funding – who to target, how to get the first pitch right, how to sell in complex organisations. And Marcel does so in a uniquely lively and interactive way that includes many tips and experiences and generates much enthusiastic discussion.

To keep it practical, participants are invited to deliver elevator pitches about their work and why it deserves funding. Then the group discusses what works and what doesn’t.

The afternoon sessions build on the elevator pitches with four chosen for sales role-plays. Teams of researchers meet with teams acting as industrialists and the sales meetings unfold. This year we will have Professor Rick Mitchell, one of the Visiting Professors of Innovation to coach “the industrialists”, so helping them to understand the elements of a fundable proposition from an industrial perspective.

Feedback has always been very good – so, if you think you’d be interested then please apply to Ella Whellams (erd30@cam.ac.uk) for a place. If you’d like more information on the content and focus of the day then contact Charles Boulton (cb683@cam.ac.uk).

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