Cashing in on your research – what could possibly go wrong?

On Friday 12th December, amidst many questions and much debate, Julian Peck of Cambridge Enterprise described an example of the rollercoaster ride that can unfold as people take their technology to market – licensing, sublicenses, patent fields, complementary technologies, phoenix companies, personality clashes and eventual reconciliation. Vault

Along the way and afterwards he discussed the pros and cons of trade secrets, the trade-offs to be made in choosing countries in which to patent, whether databases are protectable and how to exploit previously published work. He also talked about different business models – for example do you use a ‘freemium’ model or, perhaps, trust in first-mover advantage and use your leadership and agility as a way to sell a series of consultancy assignments? He also discussed the default arrangements in ownership of intellectual property for people wanting to work through Cambridge Enterprise or wanting to work directly – and faced probing questions about the trade-offs.

The case study brought to life the realities of developing and exploiting research and the rich questions from an engaged audience made the whole session fascinating.

Contact Julian at Cambridge Enterprise ( to ask for advice, perhaps an assessment of your options or for signposting to the many other sources of help in Cambridge Enterprise and across Cambridge.


Author: innovationcoaching

I consult and coach in innovation and its management, based in the UK but working nearly anywhere. This blog is just a few musings, observations and evolving thinking. I look forward to your comments

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