“Every one lives by selling something.” Robert Louis Stevenson

Even researchers. Selling an idea to colleagues, a grant proposal to a Research Council, a collaborative programme to an industrial partner. It’s all selling. So how could you do it better?

  • Would you like to know how to condense an idea into a compelling proposition?
  • How to find out what your industrial partner wants?
  • How to figure out who to talk to about your research?
  • How to make a meeting flow better? How to get things to happen without being pushy?
  • Or do you know all that and would like an opportunity to put it all into practice and get some useful tips and feedback?

Marcel Dissel will be giving the final run of his well-received day-long course

Selling for Researchers

30th November – Möller Centre in Cambridge

Selling for Researchers 071013

The course provides a framework for structuring and selling research ideas, there are tips and tools and an opportunity to practice pitching and negotiation of real research propositions drawn from the audience. Lunch is provided, there will be copies of the notes and a complimentary copy of a book which has yet more insights and lessons.

For those who want to build on this course and take it further we will be exploring case studies from past attendees of the course (December 14th) and we will be coaching and critiquing elevator pitches with the Visiting Professors of Innovation (January 20th).

This is open to anyone active in research at the University who is interested in improving the way they sell.

There are a limited number of places, so if you’re interested then please contact Holly Shaw at has50@cam.ac.uk as soon as possible.


Author: innovationcoaching

I consult and coach in innovation and its management, based in the UK but working nearly anywhere. This blog is just a few musings, observations and evolving thinking. I look forward to your comments

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